The best digital services are only effective if patients actually use them

This may seem obvious, but patient uptake is a significant challenge - many patient portal efforts have suffered poor patient adoption in the past.

Patients need motivation to use online platforms and, in turn, a successful platform has to be brilliantly simple to use. This is where Zesty shine. We have a long history of building internet apps that support millions of users and we’ve brought this expertise to healthcare.

The simple truth is transaction support drives adoption and subsequent engagement. Empowering patients to manage their own appointments online leads to significant adoption rates, creating an engaged digital audience and opening the door to a multitude of additional cost benefit scenarios.

Services run on our platform at Guy’s and St Thomas enjoy patient adoption rates of over 90%. Over half of all patients visiting Milton Keynes University Hospital register on our platform every week.

Patient adoption stats

Patient adoption stats

Rheumatology Patient Adoption

Rheumatology Patient Adoption

From 33% at launch to 92% 9 months later, a huge success at GSTT


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Invites vs Registrations - MKUH

Invites vs Registrations - MKUH

Over 50% of patients register each week at MKUH – the fastest registration rate in the UK


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What patients are saying

What patients are saying

“Would you prefer to change or cancel your appointment online as opposed to calling the hospital?”

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"How easy did you find it to register for the patient portal?"

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“Would you prefer to change or cancel your appointment online as opposed to calling the hospital?”

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"How easy did you find it to register for the patient portal?"

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